Branding | Logo Design


Sketching, Adobe Illustrator, Microsoft Word

Certified Training and Consulting is a privately owned, safety consultant organization that was unhappy with their existing brand identity and logo. They were looking to refresh their brand identity they use on all their print/digital marketing and social media platforms and update it to something that was easier to read, modern styled and professional looking. Their only requirement was they wanted a clear and easy to read font, and to incorporate their existing blue & grey colour palette.

As part of their branding I wanted to create something that symbolizes the 4 key values of their organization:

Health & Safety

To achieve the end goal of this project, I created a branding package built around those 4 values, that can be used across all marketing platforms (print, web, social media etc). Using their brand style guide and chosen colour palette, I created an easy to read, sans-serif Wordmark logo. Along with the Wordmark logo, I created a secondary simple 4 block graphic element that can be paired with it or used alone for social media. Each block is meant to represent each one of the values using each colour of their chosen palette.

Using the combined logo and brand style guide as reference, I then created a customizable letterhead, as well as a business card and some social media banners and graphics. As you can see this gives their overall brand a cohesive, easy to use and simple design aesthetic.



Brand Identity, Logo Design


Sketching, Adobe Illustrator


www.hotmessfoodtruck.ca (WEBSITE PENDING LAUNCH)

Hot Mess Food Truck is a privately owned mobile food business, that is in need of a fresh new look to their existing brand identity.

They wanted to update their logo to be more on point with their companies image. which can be used on all print/digital marketing, menus and social media platforms. The client wanted to convey an image to their customers of a retro, 50’s diner type motif that celebrates their all female staff by creating a mascot in a family friendly pin up style, while maintaining their existing colour palette of red, black, grey and white.

To achieve this goal, this project required me to create a custom designed vector logo, that can be used cross platform for their marketing needs (print, social media etc). Using Adobe Illustrator I custom designed the pin up girl first by sketching out various faces and bodies for client approval, then eventually directly in illustrator with the intent of this being used as the decal on their truck as well as the main banner logo for their website.

In addition to the mascot logo, I also created a secondary typographic logo that can be paired with the mascot or used on its own for use with different printing needs (letterheads, napkins, discount cards) that the mascot logo may not be useful for.

Hot Mess Illustrative Logo (Black Outline)