Hot Mess Food Truck is a privately owned mobile food business, that is in need of a fresh new look to their existing brand identity.

They wanted to update their logo to be more on point with their companies image. which can be used on all print/digital marketing, menus and social media platforms. The client wanted to convey an image to their customers of a retro, 50’s diner type motif that celebrates their all female staff by creating a mascot in a family friendly pin up style, while maintaining their existing colour palette of red, black, grey and white.

To achieve this goal, this project required me to create a custom designed vector logo, that can be used cross platform for their marketing needs (print, social media etc). Using Adobe Illustrator I custom designed the pin up girl first by sketching out various faces and bodies for client approval, then eventually directly in illustrator with the intent of this being used as the decal on their truck as well as the main banner logo for their website.

In addition to the mascot logo, I also created a secondary typographic logo that can be paired with the mascot or used on its own for use with different printing needs (letterheads, napkins, discount cards) that the mascot logo may not be useful for.