HUIZINGA, DI TOPPA, COLES & LAYTON

PROJECT TYPE

Website Design

TOOLS

HTML/CSS, Javascript, SEO, WordPress

GOALS

Using clients existing brand guidelines to build their first mobile friendly website that is informative, easy to use and professional looking, to help improve their online presence and new client acquisitions.

WEBSITE

www.hdllaw.ca

Huizinga Di Toppa Coles & Layton is a law office based out of Edmonton, Alberta that provides services for Family Law, Real Estate, Wills and Estates, Personal Injury and Corporate Commercial matters.

A well established law office, I was tasked with setting up their first website to establish an online presence and to make it easier for existing and potential new clients to get information on the law firm and the services they offer. As such this website was designed to be informative, professional with a focus on providing a high quality, mobile friendly user experience.

Using the clients existing branding and colour guidelines, I wanted to create a clean, modern and professional website aesthetic. I built a custom branded theme that speaks to potential clients about the firms, professionalism, integrity and experience, while providing an easy to use user experience

Custom WordPress theme I made for www.hdllaw.ca

TLC 4 PAWS

PROJECT TYPE

Brand Identity, Logo Design

TOOLS

Sketchbook, Adobe Illustrator, Photoshop

TLC 4 PAWS was my very first client. They are a locally licensed, affordable, professional pet care service in the City of Edmonton that was wanting to update their brand identity to give them a fresh and fun new look.

For this project I started with the logo design by creating a simple four paw, icon style design, with a fun and bold font for their company name and a tetrad colour palette using the client’s favorite colour orange as the base. Using a large, bold sans-serif font to add to the playful feeling the client wanted to convey to their client base.

As you can see the results are an easily recognizable, print friendly logo and brand aesthetic that can be used across multiple marketing platforms. The success of this design lead me to complete further additional work for this client including completing business cards and a pricing guide and other print marketing materials.

Brand Identity for TLC 4 Paws a dog walking and pet sitting service.