ESSC Crazy Pineapples Slo-pitch Team

Featured Project

A team branding identity for the Crazy Pineapples social club softball team in Edmonton.

ESSC Crazy Pineapples Slo-pitch Team

View the YEG Crazy Pineapple Slo-Pitch Facebook Page

The Edmonton Sports and Social Club or ESSC was established in 2004 and has been providing adults with the best co-ed, multi sport experience ever since. In 2019 I was given the opportunity to design a sports team logo for the Crazy Pineapple Slo-pitch team that competes in the ESSC Slo-pitch league.

The chance to brand a sports team was an exciting prospect for me as there is more to a sports logo than meets the eye. A sports team logo is not just a nice image that accompanies the name of your team. It needs to symbolize more than just the name, it needs to give a sense of belonging, boost stamina and morale, and encourages support among team members and their fans.

For this project I wanted to focus on 5 characteristics that make a great sports team logo:

1. Simple: Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember the most.

2. Scalable: A great logo should be simple enough to be able to be scaled down or up and still look good.

3. Memorable / Impactful: A great logo should be impactful. You want to capture your viewer’s attentions and leave an impression (a positive impression, hopefully).

4. Builds Team Identity: A great logo should build a sense of belonging while creating loyalty and support.

5. Versatile: A great logo should look equally good on any kind of print material and on any web device.

Using Adobe Illustrator I went to task creating a logo that focused on those 5 key characteristics. As you can see, the finished result is a well designed logo, that is easily recognizable, can placed on a variety of platforms, from clothes (T-shirts, ballcaps, etc) to online sources (Facebook, Instagram etc) and strongly represents the identity of the team.

There is no better “spokesperson” for your team than a clever, powerful logo. It’s a great way to get noticed and reach out to supporters, sponsors, and other members of your community.

Huizinga, Di Toppa, Coles and Layton

Featured Project

Custom WordPress theme I made for

Huizinga, Di Toppa, Coles and Layton

Huizinga Di Toppa Coles & Layton is a law office based out of Edmonton, Alberta that provides services for Family Law, Real Estate, Wills and Estates, Personal Injury and Corporate Commercial matters.

A well established law office, I was tasked with setting up their first website to help improve their online search engine rankings and to make it easier for existing and potential new clients to get information on the law firm and the services they offer. As such this website was designed to be a high quality, mobile friendly user experience with an increased focus on keyword density, sitemaps, and indexing.

From a design aesthetic, I wanted to provide a clean, professional yet personable website design. Using the clients existing branding and colour guidelines I built a theme that speaks to potential clients about the firms, professionalism, integrity and experience.

To finish this project I had to complete the following:

  • Design website templates and mockups for client approval.
  • Setup and install hosting service and domains.
  • Install WordPress content management system.
  • Design and develop mobile responsive WordPress theme using client branding standards.
  • Setting up and managing Google Analytics, Search Console and Tag Manager.
  • Keyword research and implementation.
  • Troubleshooting issues and optimizing various website functions.