Golden Goat Textiles is a privately owned, textiles business that creates products comprising of Cashmere, Yak and Sheep clothing. They were looking to update their brand identity and logo as they are looking to expand their client base and increase their brand recognition. They wanted a fresh new look to their branding, that can be used on all print/digital marketing and social media platforms is needed. In addition they will be looking to launch an online web store to market their products so they wanted something that was

To achieve these goals, this project required the following:

• A custom designed brand identity which includes a updated version of their custom vector logo, designed for use in online marketing through their website and social media.
• Assets for print marketing such as business cards, company letterheads, social media banners/images.
• A brand identity guide to provide instructions on how to properly use their brand identity to maintain brand consistency.

The client only requested a few things be included such as the logo being in a gold gradient similar to their previous version, to add the word Textiles to the wordmark, and an update to their font as they didn’t like the one they were using. Taking this in mind I re illustrated their logo to the new version you see here.

In the process of updating the design, I changed a few things. Most notably I decided to flip the way the Goats head pointed so it was facing right instead of left as it felt more natural to have it facing that way. This had the added effect of making it easier to wrap the text around the design while maintaining legibility.  The updated font we chose was Merienda Bold as the font weight matched well with the weight of the goat outline while maintaining that curve aesthetic of the design. As you can see these elements combined help to create a uniformed, overall design aesthetic that can be used for cross platform marketing.