Brand Identity, Logo Design


Sketchbook, Adobe Illustrator, Photoshop

TLC 4 PAWS was my very first client. They are a locally licensed, affordable, professional pet care service in the City of Edmonton that was wanting to update their brand identity to give them a fresh and fun new look.

For this project I started with the logo design by creating a simple four paw, icon style design, with a fun and bold font for their company name and a tetrad colour palette using the client’s favorite colour orange as the base. Using a large, bold sans-serif font to add to the playful feeling the client wanted to convey to their client base.

As you can see the results are an easily recognizable, print friendly logo and brand aesthetic that can be used across multiple marketing platforms. The success of this design lead me to complete further additional work for this client including completing business cards and a pricing guide and other print marketing materials.