TLC 4 PAWS

PROJECT TYPE

Brand Identity and Website Design

TOOLS

HTML/CSS, Illustrator, Javascript, Photoshop, SEO, WordPress

BUDGET

$1200.00

WEBSITE

www.tlc4paws.ca

TLC 4 PAWS is a locally licensed, affordable, professional pet care service in the City of Edmonton with a growing client base. Problem was they had no existing online presence other than through Facebook, so they approached me about designing a mobile friendly website to take online bookings and engage their clients online in addition to updating their brand identity to give them a fresh and fun new look.

For this project I started with the logo design by creating a simple four paw, icon style design, with a fun and bold font for their company name and a tetrad colour palette using the client’s favorite colour orange as the base. Using the underscores.me, I created a WordPress theme that is mobile friendly, informative user friendly. Features included are a blog page, booking calendar, client reviews page. In addition to this I put a focus on integrating their social media accounts (Facebook & Instagram) along with SEO optimization to help improve their online presence.

As you can see the results are an easily recognizable, print friendly logo and brand aesthetic with a matching WordPress theme that is mobile friendly, informative and showcases the clients love for animals. The success of this project lead me to complete further additional branding work for this client including completing business cards and a pricing guide.

Here is a website design I created for TLC 4 Paws pet walking/sitting service in Edmonton.

KARA FAMILY RESOURCE CENTER

PROJECT TYPE

Website Redesign

TOOLS

HTML/CSS, Javascript, SEO, WordPress

BUDGET

Non-Profit Organization. Completed at no cost.

WEBSITE

www.kara-frc.ca

KARA Family Resource Center is a not-for-profit organization based out of Edmonton Alberta who specializing in helping to promote the healthy development of children by empowering families.

Back in the summer of 2016 while I was in between school semesters, I had the opportunity to complete an internship with KARA where I was tasked to complete a full website redesign, as their previous website was vastly outdated (Built 2006). This gave me an opportunity to test out my development skills and gain experience in working with a real world client.

My focus for this project was to provide them will an easy to use, mobile responsive website that would be a one stop hub for information on KARA’s mission, their values and the programs they offer their clients.

Upon completion of this project I have continued to work with KARA to help optimize and improve the website based on user feedback, and analytic data. This has allowed me to look at potential problems and implement new tools to help improve the user experience for staff and their clients.

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