“THE RANDOMS” SLO-PITCH TEAM

PROJECT TYPE

Logo Design, Sportswear

TOOLS

Sketchbook, Adobe Illustrator, Photoshop, 3rd party print service

WEBSITE

N/A

In fall 2019, due to the success of a previous team jersey design I did, I was hired to design a sports team logo for the Lloydminster “The Randoms” Slo-pitch team, who competes in various tournaments across Alberta. My clients only request was that I put emphasis on the word “Random” as their roster is an ever revolving list of players at each tournament they play.

Knowing that there is no better “spokesperson” for your team than a clever, powerful logo as it’s a great way to get noticed and reach out to supporters, sponsors, and other members of your community, I set about creating a design that not only is eye catching but provides some subtle clues to the randomness of the team.

The hardest part of this project was thinking of ways to emphasize “randomness” while keeping a cohesive design aesthetic. To emphasize the rotating roster, I added a base background featuring a Baseball styled “Random Coloured Prize Wheel”, which serves to emphasize the ever changing roster the team has. In addition to that I used two different, yet complimentary script fonts to add further emphasis of the randomness of the team. To add a final touch each jersey has been designed for each player to have different coloured shoulders, to match the ones listed on the prize wheel to add final emphasis on the teams randomness.

As you can see, the finished result is a well designed logo, that achieves the clients request,  is easily recognizable, can placed on a variety of platforms, from clothes (T-shirts, ballcaps, etc) to online sources (Facebook, Instagram etc) and strongly represents the identity of the team..

Please Note: Due to the Covid-19 pandemic, this team cancelled their season before their new jerseys were printed, so unfortunately there are no photos of it being worn, but I will update this as soon as there are.

“CRAZY PINEAPPLES” SLO-PITCH

PROJECT TYPE

Print Design, Sportswear

TOOLS

Sketchbook, Illustrator, Photoshop

WEBSITE

View the YEG Crazy Pineapple Slo-Pitch Facebook Page

The Edmonton Sports and Social Club or ESSC was established in 2004 and has been providing adults with the best co-ed, multi sport experience ever since. In 2019 I was given the opportunity to design a sports team logo for the Crazy Pineapple Slo-pitch team that competes in the ESSC Slo-pitch league.

The chance to brand a sports team was an exciting prospect for me as there is more to a sports logo than meets the eye. A sports team logo is not just a nice image that accompanies the name of your team. It needs to symbolize more than just the name, it needs to give a sense of belonging, boost stamina and morale, and encourages support among team members and their fans.

To achieve the goals for this project I needed to complete the following requirements as requested by the client

1. Keep it Simple: Ones people can recognize as soon as they see it.

2. Scalable: A great logo should be simple enough to be able to be scaled down or up and still look good on all our merch.

3. Memorable / Impactful: A great logo should be impactful and capture the spirit of the Crazy Pineapple Team.

4. Builds Team Identity: The logo should build a sense of belonging while creating loyalty and support.

Using Adobe Illustrator I went to task creating a logo that focused on those 5 key requests. As you can see, the finished result is a well designed logo, that is easily recognizable, can placed on a variety of platforms, from clothes (T-shirts, ballcaps, etc) to online sources (Facebook, Instagram etc) and strongly represents the identity of the team.

There is no better “spokesperson” for your team than a clever, powerful logo. It’s a great way to get noticed and reach out to supporters, sponsors, and other members of your community.